If a company,through promotion,can create a large perceived installed base where one does not yet exist,it can lead to a large actual installed base.

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This is a common marketing strategy called "creating social proof" or "fake it till you make it." By promoting a product or service as already being popular and widely used, it can encourage others to adopt it as well, thereby leading to a real increase in the installed base.

If a Company,through Promotion,can Create a Large Perceived Installed Base