Most firms find it easy to make the transition between successfully selling to early adopters and the early majority.

Question

Quizplus · Accepted Answer

Selling to early adopters is different from selling to the early majority as the latter group tends to be more risk-averse and requires more information and proof of the product's success before making a purchase. Making the transition between these two groups can be challenging for companies as they need to adjust their marketing approaches and messaging to appeal to the different customer segments.

Most Firms Find It Easy to Make the Transition Between