When a company asks another firm to develop a complementary good,one incentive that is often used is a guarantee that specific quantities of that complimentary good will be sold.

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Offering a guarantee of specific quantities sold is indeed a common incentive used by companies when asking another firm to develop a complementary good. This provides the developing firm with some assurance of demand and can help mitigate any financial risks associated with the development process.

When a Company Asks Another Firm to Develop a Complementary