Question 1

WordPerfect Corporation noticed that the more of its word processing software packages it sold,the more customers complained or suggested improvements.In such a situation,WordPerfect Corporation has the opportunity to

Accepted Answer

The fact that customers are complaining or suggesting improvements indicates that there are areas in which the software can be improved. Therefore, WordPerfect Corporation can take the opportunity to steadily improve their word processor software based on the feedback they receive from customers. Discontinuing production or developing a completely new program may not be necessary, as the current product already has a customer base and market presence. Being acquired by a larger company may also not be the best option, as it may result in a loss of control over the software's development and direction.

Question 2

TechSense has just developed a GPS-enabled shoe that is targeted at runners,trekkers,and tourists.According to the Buyer Utility Map developed by Kim and Mauborgne,what is the value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle?

Accepted Answer

The value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle is that the shoes are GPS-enabled, making it easier for runners, trekkers, and tourists to navigate their routes. However, the shoes require recharging for at least an hour, which may not be convenient for some users. The other options (A, C, and D) do not relate to the convenience of using the shoes at the use stage of the buyer experience cycle.

Question 3

Absorptive capacity

Accepted Answer

The answer of Absorptive capacity
...

Question 4

eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.

Accepted Answer

The Kim and Mauborgne model suggests that the buyer's experience can be broken down into six stages: purchase, delivery, use, maintenance, disposal, and advocacy. PayPal is an online payment system that allows shoppers to pay for purchases during the purchase stage of the buyer experience. Therefore, the best choice would be A) purchase.

Question 5

During the 1990s more and more people started using cell phones.As a result,the cell phone

Accepted Answer

With increased demand for cell phones came increased competition among manufacturers, prompting them to continually improve the quality of their products in order to retain customers. Therefore, the quality of cell phones improved during the 1990s.

Question 6

When a new technology with only a moderate functionality advantage is made compatible with an existing technology's installed base and complementary goods,then the new technology may offer _____ overall value to users.

Accepted Answer

When a new technology is made compatible with an existing technology's installed base and complementary goods, it creates a network effect, which increases the overall value of the new technology to users. Therefore, the new technology may offer greater overall value to users.

Question 7

A cell phone network recently called Bill and offered him a great plan.It was a low flat fee on all long distance calls with no roaming charges and unlimited hours to anyone else in the network.However,Bill discovered that so far there were only 3,000 network subscribers nationwide,so he turned down the offer.This company did not have

Accepted Answer

The company did not have sufficient network externalities, meaning there were not enough users in the network to make it valuable for Bill to join. Without a critical mass of users, there is little benefit to being part of the network.

Question 8

As complementary technologies develop for an innovation,that innovation will

Accepted Answer

As complementary technologies develop, the innovation becomes more attractive to other firms because it enhances the overall value proposition and potential market reach. Complementary technologies can create new business opportunities and partnerships that expand the innovation's impact and adoption.

Question 9

As the sales of a company's product increases and as the company learns from its experiences,the cost of making the product should

Accepted Answer

As the sales of a company's product increases, the company is able to benefit from economies of scale, thereby reducing its manufacturing and production costs. Additionally, as the company gains experience and expertise in producing the product, it is likely to become more efficient and streamline its processes, which would further reduce costs.

Question 10

eBay uses an online payment system called PayPal which accepts credit cards or electronic funds transfers.The payment system is heavily secured using encryption technology.According to the Kim and Mauborgne model,PayPal is offering simplicity,convenience,and _____ utility levers.

Accepted Answer

The Kim and Mauborgne model includes four utility levers: simplicity, convenience, risk, and fun and image. Since PayPal heavily secures its payment system using encryption technology, it can be seen as offering risk reduction to its users. Therefore, the best choice is D, risk.

Question 11

Vaporware refers to products

Accepted Answer

Vaporware refers to products that are advertised or announced but never actually released or do not even exist. They are often used as a marketing tactic to generate interest and buzz, but can be disappointing for consumers who were expecting a real product.

Question 12

For a new technology to compete on its stand-alone utility,

Accepted Answer

For a new technology to compete effectively, it must offer greater value than the combined benefits of the existing technology, including its inherent utility, the established user base, and the available complementary goods.

Question 13

After Acme Technologies had developed its first few R&D projects,it began to get better at subsequent development projects,even if they were not based on the same technologies.This is probably due to the principle or effect called

Accepted Answer

Absorptive capacity refers to a company's ability to learn from and utilize external knowledge to improve its own capabilities. Acme Technologies' ability to improve on subsequent development projects, even if they were not based on the same technologies, suggests that the company has developed absorptive capacity.

Question 14

The more a technology is adopted,

Accepted Answer

The more a technology is adopted, the more complementary goods are available for it. Complementary goods are products or services that enhance the value of a technology by working together with it. As a technology becomes more widely adopted, more complementary goods are developed which make the technology more valuable.

Question 15

Most photographers,graphic designers,and other professionals who work intensely with pictures use Photoshop.To be perceived as offering better value,a new graphics program would have to offer more value than Photoshop's _____.

Accepted Answer

A new graphics program must surpass Photoshop in technological ability, complementary goods, and installed base to be perceived as offering better value, as these factors contribute significantly to Photoshop's dominance and value proposition.

Question 16

Which of the following statement is true about learning curves?

Accepted Answer

Learning curves can vary greatly among organizations due to differences in factors such as prior knowledge and experience, organizational culture, and the level of investment in training and development. The learning rate is not impervious to organizational factors, and the learning curve may be influenced by the number of units sold, but it is not solely determined by this factor. The learning curve does have a specific performance measure, which is typically the reduction in unit cost as production experience accumulates.

Question 17

The U.S.Postal Service now offers a Click-N-Ship online service so users can buy and print postage and labels online.The U.S.Postal Service is offering the utility lever(s)of _____ during the _____ stage of buyer experience.

Accepted Answer

The Click-N-Ship online service is primarily focused on providing convenience to users during the purchase and delivery stage of the buyer experience. This service enables users to buy and print postage and labels from the comfort of their homes or offices, saving time and effort. Hence, the utility levers offered are convenience during the purchase and delivery stage. Option A (risk) is not relevant as there is no significant risk involved in buying postage and labels online. Option B (fun and image) is not relevant as buying postage and labels is not meant to be a fun or image-enhancing activity. Option D (environmental friendliness) is not applicable as we do not have any information about the environmental impact of the service.

Question 18

Even though the American telecommunications company MCI had more cell phone subscribers at the time when AT&T decided to enter the cell phone market,customers were willing to sign up for AT&T's service.This is most likely due to

Accepted Answer

Consumers likely expected that AT&T's established reputation and resources would lead to a larger installed base and better service over time, making it a more attractive option.

Question 19

If a company is able to lock in its technology as the dominant design of the market,it

Accepted Answer

When a company is able to lock in its technology as the dominant design of the market, it usually gains huge financial rewards. This is because it becomes the go-to option for customers and competitors have a harder time competing. This can lead to market dominance and significant profits for the company.

Question 20

QwikEats is a fast food restaurant.It has recently opened a children's play area within its premises that allows parents to dine in peace without having to worry about their children.According to the Kim and Mauborgne model,QwikEats is offering the _____ utility levers during the _____ stage of buyer experience.

Accepted Answer

QwikEats is offering convenience during the purchase stage, as parents can now dine without worrying about their children due to the presence of a play area.

Quiz 4: Standards Battles and Design Dominance

WordPerfect Corporation noticed that the more of its word processing software packages it sold,the more customers complained or suggested improvements.In such a situation,WordPerfect Corporation has the opportunity to

TechSense has just developed a GPS-enabled shoe that is targeted at runners,trekkers,and tourists.According to the Buyer Utility Map developed by Kim and Mauborgne,what is the value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle?

Absorptive capacity

eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.

During the 1990s more and more people started using cell phones.As a result,the cell phone

When a new technology with only a moderate functionality advantage is made compatible with an existing technology's installed base and complementary goods,then the new technology may offer _____ overall value to users.

As complementary technologies develop for an innovation,that innovation will

As the sales of a company's product increases and as the company learns from its experiences,the cost of making the product should

eBay uses an online payment system called PayPal which accepts credit cards or electronic funds transfers.The payment system is heavily secured using encryption technology.According to the Kim and Mauborgne model,PayPal is offering simplicity,convenience,and _____ utility levers.

Vaporware refers to products

For a new technology to compete on its stand-alone utility,

After Acme Technologies had developed its first few R&D projects,it began to get better at subsequent development projects,even if they were not based on the same technologies.This is probably due to the principle or effect called

The more a technology is adopted,

Most photographers,graphic designers,and other professionals who work intensely with pictures use Photoshop.To be perceived as offering better value,a new graphics program would have to offer more value than Photoshop's _____.

Which of the following statement is true about learning curves?

The U.S.Postal Service now offers a Click-N-Ship online service so users can buy and print postage and labels online.The U.S.Postal Service is offering the utility lever(s) of _ during the _ stage of buyer experience.

Even though the American telecommunications company MCI had more cell phone subscribers at the time when AT&T decided to enter the cell phone market,customers were willing to sign up for AT&T's service.This is most likely due to

If a company is able to lock in its technology as the dominant design of the market,it

Quiz 4: Standards Battles and Design Dominance

WordPerfect Corporation noticed that the more of its word processing software packages it sold,the more customers complained or suggested improvements.In such a situation,WordPerfect Corporation has the opportunity to

TechSense has just developed a GPS-enabled shoe that is targeted at runners,trekkers,and tourists.According to the Buyer Utility Map developed by Kim and Mauborgne,what is the value offered by the shoes in the utility lever of convenience at the use stage of the buyer experience cycle?

Absorptive capacity

eBay allows shoppers to pay for purchases using an online payment system called PayPal which accepts credit cards or electronic funds transfers.According to the Kim and Mauborgne model,PayPal is offering value during the _____ stage of buyer experience.

During the 1990s more and more people started using cell phones.As a result,the cell phone

When a new technology with only a moderate functionality advantage is made compatible with an existing technology's installed base and complementary goods,then the new technology may offer _____ overall value to users.

As complementary technologies develop for an innovation,that innovation will

As the sales of a company's product increases and as the company learns from its experiences,the cost of making the product should

eBay uses an online payment system called PayPal which accepts credit cards or electronic funds transfers.The payment system is heavily secured using encryption technology.According to the Kim and Mauborgne model,PayPal is offering simplicity,convenience,and _____ utility levers.

Vaporware refers to products

For a new technology to compete on its stand-alone utility,

After Acme Technologies had developed its first few R&D projects,it began to get better at subsequent development projects,even if they were not based on the same technologies.This is probably due to the principle or effect called

The more a technology is adopted,

Most photographers,graphic designers,and other professionals who work intensely with pictures use Photoshop.To be perceived as offering better value,a new graphics program would have to offer more value than Photoshop's _____.

Which of the following statement is true about learning curves?

The U.S.Postal Service now offers a Click-N-Ship online service so users can buy and print postage and labels online.The U.S.Postal Service is offering the utility lever(s) of _____ during the _____ stage of buyer experience.

Even though the American telecommunications company MCI had more cell phone subscribers at the time when AT&T decided to enter the cell phone market,customers were willing to sign up for AT&T's service.This is most likely due to

If a company is able to lock in its technology as the dominant design of the market,it

The U.S.Postal Service now offers a Click-N-Ship online service so users can buy and print postage and labels online.The U.S.Postal Service is offering the utility lever(s) of _ during the _ stage of buyer experience.