Johnston Products has gathered data to evaluate the attractiveness of a potential project.It knows the cash flows expected under different scenarios.It has conducted a focus group that ranks various product attributes,and it has the ranking of various marketing techniques provided by a consulting company.What method should Johnston use to evaluate this project? Why is this method the best one to use?

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The Answer of Johnston Products has gathered data to evaluate the attractiveness of a potential project.It knows the cash flows expected under different scenarios.It has conducted a focus group that ranks various product attributes,and it has the ranking of various marketing techniques provided by a consulting company.What method should Johnston use to evaluate this project? Why is this method the best one to use?

Johnston Products Has Gathered Data to Evaluate the Attractiveness of a Potential