Steve was answering questions in a telephone survey and the surveyor asked him to rank how important different cell phone features were to him on a scale of 1 to 5.Apparently,_____ analysis is planned as part of the survey analysis.
A) attribute
B) functional
C) comparative
D) conjoint

Question

Quizplus · Accepted Answer

In conjoint analysis, respondents are asked to rate or rank different attributes or features of a product on a scale and the data is analyzed to determine the relative importance of each feature. In this case, Steve was asked to rank how important different cell phone features were to him, making conjoint analysis the most likely method of analysis for the survey.

Steve Was Answering Questions in a Telephone Survey and the Surveyor