Gerusa has developed a technology called Photodynamic Therapy (PDT)for cancer treatment.The scientists who started the company want to learn how to set up clinics and actually treat patients with this technology; hence they want to begin opening clinics quickly.To meet this objective Gerusa should
A) collaborate with a company who has gone through a similar process to learn from them.
B) hire marketing professionals to market the product and managers to run the clinics.
C) go ahead with the project on its own to develop the desired capabilities and skills.
D) seek the help of consultants.

Question

Quizplus · Accepted Answer

Collaborating with a company who has gone through a similar process can provide Gerusa with valuable insights and practical knowledge on how to set up clinics and treat patients with PDT technology. This will help Gerusa save time, money, and resources while avoiding potential mistakes and challenges that could arise in the process.

Gerusa Has Developed a Technology Called Photodynamic Therapy (PDT)for Cancer