Dreyfuss WebMakers Company developed a template for a web page that included a shopping cart and other capabilities to market its software.However,Dreyfuss soon realized it could make more money by selling this template in modules to others wishing to quickly build web pages to sell their products.Dreyfuss should
A) forget about this idea because it will just be creating its own competition on the Internet.
B) become a licensor of web page template modules.
C) become a licensee of web page template modules.
D) start a joint venture with any other company wishing to use its template.

Question

Quizplus · Accepted Answer

Dreyfuss can become a licensor of web page template modules by selling the template to other companies. This will allow them to earn additional revenue without creating competition for themselves. By licensing the template, they can ensure that they retain their intellectual property rights while also allowing others to benefit from their product.

Dreyfuss WebMakers Company Developed a Template for a Web Page