Frito-Lay uses crowdsourcing to make its Super Bowl ads. This is an example of a primary activity in the value chain.

Question

Quizplus · Accepted Answer

Marketing and sales activities are associated with purchases of products and services by end users and the inducements used to get them to make purchases. They include advertising, promotion, sales force, quoting, channel selection, channel relations, and pricing. Frito-Lay uses crowdsourcing to create competition for ads. The best ones air during the Super Bowl.

Frito-Lay Uses Crowdsourcing to Make Its Super Bowl Ads