Some leading-edge companies are applying the prosumer concept.Here,firms team up with their suppliers and alliance partners to satisfy their customer needs.

Question

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In the future, we will be talking more and more about the prosumer, a customer/producer who is even more extensively integrated into the value chain. As a consequence, production processes will be customized more precisely and individually. Including customers in the actual production process can create greater satisfaction among them, result in significant cost savings, and generate innovative ideas for the firm.

Some Leading-Edge Companies Are Applying the Prosumer Concept