Aircraft makers Boeing and Airbus have a high degree of ______________ because they make very similar products and have many buyers in common.
A) dynamic capabilities
B) market commonality
C) first mover advantages
D) equity funding

Question

Quizplus · Accepted Answer

Market commonality is whether or not competitors are vying for the same customers and how many markets they share in common. For example, aircraft manufacturers Boeing and Airbus have a high degree of market commonality because they make very similar products and have many buyers in common.

Aircraft Makers Boeing and Airbus Have a High Degree of ______________