When launching a new venture,finding a way to begin doing business must ________ generate cash flow,build credibility,attract good employees,and overcome the liability of newness.
A) slowly
B) quickly
C) steadily
D) painlessly

Question

Quizplus · Accepted Answer

One of the most challenging aspects of launching a new venture is finding a way to begin doing business that quickly generates cash flow, builds credibility, attracts good employees, and overcomes the liability of newness. The idea of an entry strategy or entry wedge describes several approaches that firms may take to get a foothold in a market.

When Launching a New Venture,finding a Way to Begin Doing