According to the text,which of the following might does not make it difficult for entrepreneurial firms to effectively pursue a strategy of differentiation?
A) Incumbent firms are constantly seeking opportunities to specialize in market niches.
B) Differentiation strategies are often expensive to enact.
C) It may be difficult for a young firm to establish a strong brand identity.
D) Implementing superior new technologies may be challenging for entrepreneurial firms.

Question

Quizplus · Accepted Answer

There are several factors that make it more difficult for new ventures to be successful as differentiators. For one thing, the strategy is generally thought to be expensive to enact. Differentiation is often associated with strong brand identity, and establishing a brand is usually considered to be expensive because of the cost of advertising and promotion, paid endorsements, exceptional customer service, etc. Differentiation successes are sometimes built on superior innovation or use of technology.

According to the Text,which of the Following Might Does Not