Question 1

Which of the following statements is true regarding the role playing method?
A)It has proven to be the most effective means of extracting product problems / solutions from stakeholders.
B)It is useful in situations where product users are unable to visualize or verbalize their reactions.
C)It is a form of focus group technique.
D)Most firms have organized systems to use the role playing method of gathering information.

Accepted Answer

The statement that is true regarding the role playing method is that it is useful in situations where product users are unable to visualize or verbalize their reactions. Role playing allows individuals to act out scenarios and explore potential reactions or solutions in a more concrete way, which can be particularly helpful for those who struggle with abstract or verbal expression. The other answer options are not accurate; while role playing can be a component of focus group techniques, it is not the same as a focus group, nor is it necessarily the most effective method for extracting product problems/solutions from stakeholders. Furthermore, there is no evidence to suggest that most firms have organized systems for using role playing as a means of gathering information.

Question 2

Herman Corporation is investigating the changes it must be prepared to make in order to be competitive in 2020,so that it can solve the future problems and have solutions ready to market when the time comes.The firm's efforts can be BEST described as a(n):
A)focus group study.
B)dynamic leap study.
C)observational study.
D)wild card study.

Accepted Answer

The term "dynamic leap study" suggests that the company is actively looking for ways to prepare for the future and stay ahead of the competition. This implies a proactive approach to problem-solving and innovation, rather than simply reacting to changes as they occur. A focus group study, observational study, or wild card study may be part of this overall effort, but they do not convey the same sense of forward-thinking and strategic planning as a dynamic leap study.

Question 3

The most productive methodology to use for gathering a list of consumer problems is:
A)consulting experts.
B)reviewing published sources.
C)brainstorming with members of consulting firms.
D)contacting stakeholders directly.

Accepted Answer

The best methodology for gathering a list of consumer problems is to contact stakeholders directly. This could be done through surveys, focus groups, or direct outreach to consumers. Consulting experts, reviewing published sources, and brainstorming with members of consulting firms may provide valuable insights, but direct contact with consumers is the most effective way to gather a comprehensive list of their problems and concerns.

Question 4

Which of the following statements regarding the observation method of gathering information is NOT true?
A)It is rooted in sociological studies.
B)It often involves recording on video to enhance analytical opportunities.
C)It requires the interpretation of actions and / or body language.
D)It is a qualitative research technique.

Accepted Answer

The answer of Which of the following statements regarding the...

Question 5

The use of stakeholder contacts as a methodology for gathering information useful for problem analysis involves the use of:
A)quality circles.
B)focus groups.
C)published sources.
D)internal records.

Accepted Answer

Stakeholder contacts refer to gathering information from individuals or groups who have a stake in the problem being analyzed. Focus groups are a type of stakeholder contact method used to gather information from a small group of people who share similar characteristics or experiences related to the problem. Quality circles, published sources, and internal records are not specifically related to gathering information from stakeholders.

Question 6

One of the ways of increasing the usefulness of focus group findings is to invite scientists and top executives to the sessions and to avoid what some people call:
A)reverse brainstorming.
B)precision error.
C)quality circle.
D)prayer groups.

Accepted Answer

The term "prayer groups" suggests that there is a lack of objectivity and rationality in the focus group sessions, which can undermine the credibility and usefulness of the findings. Inviting scientists and top executives can mitigate this issue by bringing in a diversity of perspectives and expertise to ensure that the findings are evidence-based and applicable to the business context. Reverse brainstorming, precision error, and quality circle are not directly related to the issue of credibility and objectivity in focus group sessions.

Question 7

The phenomenon of _____ describes a tendency for respondent to mention minor,but frequently encountered,problems first.
A)reverse brainstorming
B)omniscient proximity
C)observational projection
D)projected externality

Accepted Answer

The answer of The phenomenon of _____ describes a tendency...

Question 8

Which of the following techniques can be used to identify those problems that customers or end users do not know they have at this time?
A)Focus group
B)Scenario analysis
C)Role playing
D)Product function analysis

Accepted Answer

Scenario analysis involves creating hypothetical situations and examining how customers or end-users might react to them. By doing so, it can reveal problems that they may not be aware of, but may encounter in the future. Focus groups, role playing, and product function analysis are all valuable techniques, but are unlikely to reveal unidentified problems in the same way as scenario analysis.

Question 9

This technique has long been used in psychology to enhance creativity but there is little evidence of its successful use in generating ideas for new products.It is valuable in instances where product users are unable to visualize or verbalize their reactions.It should also be valuable where consumers are emotionally unable or unwilling to express their views.
A)Focus group
B)Interviewing
C)Role playing
D)Reviewing published sources

Accepted Answer

Role playing is the most appropriate technique in scenarios where product users are unable to visualize or verbalize their reactions and where consumers are emotionally unable or unwilling to express their views. Although focus groups and interviewing are commonly used techniques, they may not be effective in gathering insights from such users. Reviewing published sources, on the other hand, is not a technique that involves direct user involvement and is mainly used for secondary research.

Question 10

Which of the following techniques of scoring problems ranks and sorts problems according to the extent of the problem,and the frequency of its occurrence?
A)Phishing
B)Brainstorming
C)Crowdsourcing
D)Bothersomeness

Accepted Answer

Bothersomeness scoring is a technique used to rank and sort problems based on their frequency and impact. It helps in identifying the most critical issues that need to be addressed urgently.

Question 11

With reference to scenario analysis,in _____ studies,the focus is on what changes must be made between now and then if the leap scenario is to come about.
A)dynamic leap
B)exploratory
C)product function
D)prayer group

Accepted Answer

Scenario analysis can be of different types, i.e., exploratory, normative, or dynamic. In dynamic leap studies, the focus is on identifying the necessary changes that must occur in the present to reach the desired future scenario, which is a significant departure from the present. Hence, option A is the best choice. Option B, exploratory scenario analysis, is a broader term that refers to exploring future possibilities without prescribing any actions. Option C, product function scenarios, is a specific type of exploratory scenario analysis focused on optimizing product design. Option D has no relevance to scenario analysis.

Question 12

The most common method of directly contacting stakeholders is:
A)observation.
B)role playing.
C)focus group.
D)interviewing.

Accepted Answer

Interviewing is the most direct and effective method of contacting stakeholders as it allows for a one-on-one conversation where stakeholders can express their views and opinions freely. Observation, role playing, and focus groups are also useful methods but not as direct as interviewing.

Question 13

In this procedure,participants generate a list of key problems with the product currently in use,then group and prioritize these such that product development can focus on addressing the most important problems.
A)Psychological projection
B)Skimming
C)Crowdsourcing
D)Reverse brainstorming

Accepted Answer

Reverse brainstorming involves identifying problems with a product and then prioritizing them to focus on solving the most critical issues.

Question 14

Scenario analysis:
A)helps us in finding out those problems that customers do not know they have at this time.
B)is primarily used to solve current problems with products already in the market.
C)focuses on problems that have already been told to competitors.
D)involves watching customers using products in their own environments.

Accepted Answer

Scenario analysis helps us in finding out those problems that customers do not know they have at this time.

Question 15

Crunch Cereals Inc. ,in order to better anticipate customer needs,sent their executives to visit the homes of U.S.families that used their products.The research suggested that office-going customers would like to have their cereal on the go.Based on this idea,Crunch Cereals came up with a new "Drink'n Crunch" portable package.Identify the methodology used to gather information regarding customer needs.
A)Focus groups
B)Observation
C)Interviewing
D)Prayer groups

Accepted Answer

Observation was used to gather information regarding customer needs by sending executives to visit the homes of U.S. families who used their products.

Question 16

The first step of the reverse brainstorming procedure is determining the appropriate product or activity category for exploration.This has already been done if the product innovation charter has a(n)_____ dimension in the focus statement.
A)form
B)technology
C)use
D)potential problems

Accepted Answer

The use dimension in the focus statement identifies the purpose or function of the product, which can help determine the appropriate category for exploration in reverse brainstorming. The other dimensions (form, technology, potential problems) may not necessarily provide this information.

Question 17

Which of the following statements is NOT true regarding a focus group?
A)It is the least costly method of information gathering.
B)It is designed to yield the exploratory and depth-probing type of discussion required.
C)Although the focus group technique is common,the outcome is not always,or even usually,successful.
D)The focus group is a qualitative research technique.

Accepted Answer

The statement that a focus group is the least costly method of information gathering is not true. In fact, conducting focus groups can be more expensive than other methods such as online surveys or secondary data analysis.

Question 18

Which of the following techniques can suggest new product functions by creating as many verb-object combinations as possible?
A)Reverse brainstorming
B)Omniscient proximity
C)Product function analysis
D)Scenario analysis

Accepted Answer

Product function analysis involves creating verb-object combinations to identify new functions or features that could be added to a product. Reverse brainstorming is a technique to identify potential problems or challenges with a product, omniscient proximity is a method to improve usability and user experience, and scenario analysis is a way to analyze potential future situations and how they might impact the product.

Question 19

A disadvantage of using in-house people to report on customer problems is that:
A)most in-house people have not spent any time with customers and end-users.
B)each suggestion is usually someone's perception of what the customer problem is.
C)technical people are not involved in the information gathering process.
D)in-house people generally lack the skills required for analyzing customer problems.

Accepted Answer

In-house people may have limited exposure to customer problems and may form perceptions that may not represent the actual problems faced by customers.

Question 20

One of the dimensions of sorting and ranking the problems used by the bothersome technique is the:
A)cost of resolving the problem.
B)frequency of problem occurrence.
C)time required for problem resolution.
D)complexity of the problem.

Accepted Answer

Sorting and ranking the problems based on their frequency of occurrence helps the team to identify the most common and recurring issues that need to be addressed first. This approach allows the team to tackle the problems that are causing the most disruption or inefficiencies in the process. Although the cost, time, and complexity of the problem are also important factors to consider, sorting and ranking based on frequency can provide a quick and effective way to prioritize the issues.

Quiz 5: Finding and Solving Customers Problems

Which of the following statements is true regarding the role playing method?

Herman Corporation is investigating the changes it must be prepared to make in order to be competitive in 2020,so that it can solve the future problems and have solutions ready to market when the time comes.The firm's efforts can be BEST described as a(n) :

The most productive methodology to use for gathering a list of consumer problems is:

Which of the following statements regarding the observation method of gathering information is NOT true?

The use of stakeholder contacts as a methodology for gathering information useful for problem analysis involves the use of:

One of the ways of increasing the usefulness of focus group findings is to invite scientists and top executives to the sessions and to avoid what some people call:

The phenomenon of _____ describes a tendency for respondent to mention minor,but frequently encountered,problems first.

Which of the following techniques can be used to identify those problems that customers or end users do not know they have at this time?

Which of the following techniques of scoring problems ranks and sorts problems according to the extent of the problem,and the frequency of its occurrence?

With reference to scenario analysis,in _____ studies,the focus is on what changes must be made between now and then if the leap scenario is to come about.

The most common method of directly contacting stakeholders is:

In this procedure,participants generate a list of key problems with the product currently in use,then group and prioritize these such that product development can focus on addressing the most important problems.

Scenario analysis:

The first step of the reverse brainstorming procedure is determining the appropriate product or activity category for exploration.This has already been done if the product innovation charter has a(n) _____ dimension in the focus statement.

Which of the following statements is NOT true regarding a focus group?

Which of the following techniques can suggest new product functions by creating as many verb-object combinations as possible?

A disadvantage of using in-house people to report on customer problems is that:

One of the dimensions of sorting and ranking the problems used by the bothersome technique is the: