Crunch Cereals Inc. ,in order to better anticipate customer needs,sent their executives to visit the homes of U.S.families that used their products.The research suggested that office-going customers would like to have their cereal on the go.Based on this idea,Crunch Cereals came up with a new "Drink'n Crunch" portable package.Identify the methodology used to gather information regarding customer needs.
A)Focus groups
B)Observation
C)Interviewing
D)Prayer groups

Question

Quizplus · Accepted Answer

Observation was used to gather information regarding customer needs by sending executives to visit the homes of U.S. families who used their products.