Which of the following statements is NOT true regarding a focus group?
A)It is the least costly method of information gathering.
B)It is designed to yield the exploratory and depth-probing type of discussion required.
C)Although the focus group technique is common,the outcome is not always,or even usually,successful.
D)The focus group is a qualitative research technique.

Question

Quizplus · Accepted Answer

The statement that a focus group is the least costly method of information gathering is not true. In fact, conducting focus groups can be more expensive than other methods such as online surveys or secondary data analysis.

Which of the Following Statements Is NOT True Regarding a Focus