All of the following statements about the decision to abandon a product are true EXCEPT:
A)abandoned products may still produce revenue for the firm.
B)abandonment marks the end of the launch manager's joB.
C)abandonment may require the firm to maintain parts and service inventories for existing customers.
D)abandonment may require a gradual stock-reduction program.

Question

Quizplus · Accepted Answer

Abandonment does not mark the end of the launch manager's job, as they may still be responsible for managing the gradual stock-reduction program, maintaining parts and service inventories, and analyzing the reasons for the product's failure.

All of the Following Statements About the Decision to Abandon