A(n)_____ is designed to capture the events leading up to the product launch and to try to understand the thinking behind the actions taken.
A)After Action Review
B)A-T-A-R model
C)expected effects matrix model
D)hierarchy of effects matrix

Question

Quizplus · Accepted Answer

An After Action Review is a retrospective analysis of a specific event, in this case, the product launch. It seeks to identify what worked, what didn't work, and why. It can provide valuable insight into the decision-making process and help improve future product launches. The other options, A-T-A-R model, expected effects matrix model, and hierarchy of effects matrix, are different marketing models used to understand consumer behavior and preferences but are not specifically designed for analyzing product launch events.

A(n)_____ Is Designed to Capture the Events Leading Up to the Product