If the market situation is particularly difficult when the product appears to be in decline and solutions lie only in longer-time product changes,it may be necessary to:
A)give a greater push to the product.
B)increase all marketing communications substantially.
C)hold the market in a freeze until a solution is found.
D)increase production to flood markets for greater visibility.

Question

Quizplus · Accepted Answer

Holding the market in a freeze until a solution is found is the best choice in this situation. Increasing marketing communications, pushing the product harder, or flooding the market with more production will not solve the underlying problem of the product being in decline. It is better to wait until a longer-term solution can be found rather than wasting resources on short-term tactics that may not be effective.

If the Market Situation Is Particularly Difficult When the Product