The respondent is instructed to divide 100 points between three attributes to indicate the relative importance of each attribute.This is an example of a
A)constant-sum scale.
B)graphic-ratings scale.
C)semantic-differential scale.
D)summated-ratings scale.
E)Stapel scale.

Question

Quizplus · Accepted Answer

The instruction given in the question indicates that the respondent has to divide 100 points between three attributes, which means that it is a constant-sum scale. In this type of scale, respondents are asked to allocate a fixed sum of points or money among various attributes, products, or services according to their perceived importance. Therefore, the correct answer is option A. Graphic-ratings scale, semantic-differential scale, summated-ratings scale, and Stapel scale are other types of rating scales commonly used in market research.

The Respondent Is Instructed to Divide 100 Points Between Three