When students of a marketing research course are asked to allocate one hundred points among four members of the group to represent the effort put forth by each member,this is an example of what type of scale?
A)Comparative rating scale
B)Semantic-differential scale
C)Constant-sum scale
D)Stapel scale
E)Likert scale

Question

Quizplus · Accepted Answer

The given scenario describes the Constant-sum scale, where respondents are asked to allocate a fixed total of points among multiple items to indicate their preferences or evaluation of those items.

When Students of a Marketing Research Course Are Asked to Allocate