Comparative-ratings scales differ from graphic and itemized scales in that
A)the categories are ordered.
B)judgments are made independently.
C)semantic-differential scales are used.
D)relative judgments are involved.
E)the "halo effect" is a problem.

Question

Quizplus · Accepted Answer

Comparative-rating scales involve making relative judgments between two or more items, while graphic and itemized scales typically involve making independent judgments about a single item. The categories in comparative-rating scales are ordered, but this is also true of itemized scales. Semantic-differential scales are a specific type of rating scale that involves bipolar adjectives and are not necessarily related to comparative-rating scales. The "halo effect" can be a problem with any type of rating scale, not just comparative-rating scales.

Comparative-Ratings Scales Differ from Graphic and Itemized Scales in That