Dell Corporation sent five different versions of their email to customers to determine which message was most effective at getting customers to make online purchases.While online sales rose by nearly 20%,two of the versions demonstrated high then normal click-through rates.Such experimentation done in a realistic environment would be called a
A)field experiment.
B)laboratory experiment.
C)survey experiment.
D)cross-sectional experiment.
E)longitudinal experiment.

Question

Quizplus · Accepted Answer

A field experiment involves manipulating variables in a natural setting or environment, in this case, sending different versions of an email to actual customers to observe their response. The other options, such as laboratory experiments, survey experiments, cross-sectional experiments, and longitudinal experiments, do not involve manipulating variables in natural settings.

Dell Corporation Sent Five Different Versions of Their Email to Customers