In spite of the advantages of global standardization, many firms find it necessary to:
A) use the domestic marketing mix overseas.
B) modify the present mix or develop a new one for overseas markets.
C) use different marketing mixes overseas, to save money.
D) two of the above.
E) all of A, B, and C.

Question

Quizplus · Accepted Answer

While global standardization can be beneficial, firms may need to modify their marketing mix to accommodate different cultural and economic conditions in overseas markets. This may involve tweaking elements such as product design, pricing strategies, and promotional tactics to appeal to local audiences.

In Spite of the Advantages of Global Standardization, Many Firms