Promotion is all forms of communication between a firm and its publics.
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Q33: The organization of an overseas sales force,
Q34: Of all the promotional mix elements, personal
Q35: Physical forces inhibit efforts at international product
Q36: Buyers of consumer goods always act on
Q37: A basic cultural decision for the marketer
Q39: Advertisers have followed glocalization to reduce costs,
Q40: Evidence suggests that the Internet is not
Q41: Much of the confusion in the ongoing
Q42: In spite of the advantages of global
Q43: The international standardization of the sales promotion
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