A basic cultural decision for the marketer is whether to position the product as foreign or local, and which way to go seems to depend on the country, the product type, and the distribution channel.
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Q32: Promotion is the paid, nonpersonal presentation of
Q33: The organization of an overseas sales force,
Q34: Of all the promotional mix elements, personal
Q35: Physical forces inhibit efforts at international product
Q36: Buyers of consumer goods always act on
Q38: Promotion is all forms of communication between
Q39: Advertisers have followed glocalization to reduce costs,
Q40: Evidence suggests that the Internet is not
Q41: Much of the confusion in the ongoing
Q42: In spite of the advantages of global
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