Often new exporters think that they won't have to localize their approach,assuming that a marketing technique or distribution system that works in one country will work in another.

Question

Quizplus · Accepted Answer

Of the 12 mistakes most commonly made by new exporters, a common one is assuming that a given market technique and product will automatically be successful in all countries. What works in one market may not work in others. Each market has to be treated separately until the company has sufficient knowledge about its export markets to generalize about them.

Often New Exporters Think That They Won't Have to Localize