The two major reasons U.S.firms give for not exporting are (1)preoccupation with the vast American market and (2)reluctance to become involved in a new and unknown operation.

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There are many reasons to export. But why do companies not export? Two major reasons are preoccupation with the home market and reluctance to embark on a new and unknown operation. When managers of nonexporting firms are probed further, they generally mention the following three areas in which they lack knowledge: identification of foreign markets, payment and financing procedures, and export procedures.

The Two Major Reasons U