Which of the following is a sociocultural factor that is used to segment markets?
A) Personality
B) Race
C) Values
D) Income
E) Education level

Question

Quizplus · Accepted Answer

Values are a sociocultural factor that is used to segment markets. Values are the beliefs and attitudes that people hold about what is important in life. They can be used to segment markets because they influence people's purchasing decisions. For example, people who value environmental sustainability may be more likely to purchase products that are made from recycled materials.

Which of the Following Is a Sociocultural Factor That Is