_____ refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.
A) Market penetration
B) Market development
C) Market segmentation
D) Product development
E) Diversification

Question

Quizplus · Accepted Answer

Market segmentation refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways. This helps companies understand and target specific groups of consumers with tailored marketing strategies and products to meet their unique needs and preferences.

_____ Refers to Identifying Distinct Groups of Consumers Whose Purchasing