In terms of the influence of cultural differences on product attributes,which of the following is evidence of the trends that Theodore Levitt described?
A) Differences in traditional eating habits
B) Cultural differences due to historical and idiosyncratic reasons
C) Market segments that remained confined to national borders
D) Tastes and preferences becoming cosmopolitan
E) Varying product and technical standards

Question

Quizplus · Accepted Answer

Theodore Levitt argued that increasing global travel and communication would lead to the convergence of consumer tastes and preferences, creating a global market for standardized products. This trend is reflected in the idea of "cosmopolitan tastes and preferences," which suggests that consumers in diverse cultures may share similar preferences for certain product attributes. Options A, B, C, and E all describe cultural differences but do not directly relate to Levitt's argument about the convergence of consumer preferences.

In Terms of the Influence of Cultural Differences on Product