The situations in which a simple application is adopted at the lower end of the market and then swiftly takes over the market is referred to as ____.
A) disruptive innovation
B) contract development
C) upward innovation
D) strategic maneuvering
E) predatory invention

Question

Quizplus · Accepted Answer

Clayton Christensen coined the term "disruptive innovation" to describe situations in which a simple application is adopted at the lower end of a market and then swiftly takes over the market.

The Situations in Which a Simple Application Is Adopted at the Lower