Quadra Tech.was the first company to utilize a new device developed by Intech Corp.that enabled Quadra to find flaws in its cars using sound waves.Quadra Tech.tested the device and provided a testimonial to other organizations about the product.However,the other organizations were hesitant and decided to wait until the product was proven reliable.In this case,Quadra Tech.can be classified as:
A) an innovator.
B) a late adopter.
C) part of the early majority.
D) part of the late majority.
E) a laggard.

Question

Quizplus · Accepted Answer

Innovators are adventurous and willing to take risks.They are willing to pay a premium for the latest and newest technology or product to come along and to champion it if it meets with their approval.