With a _____ strategy,the advantage comes from having a unique good or service for which customers are willing to pay a premium price.
A) concentration
B) vertical integration
C) low-cost
D) diversification
E) differentiation

Question

Quizplus · Accepted Answer

With a differentiation strategy,the advantage comes from having a unique good or service for which customers are willing to pay a premium price.Technological innovations can support differentiation by pioneering unique goods or services that increase buyer value and thus command premium prices.

With a _____ Strategy,the Advantage Comes from Having a Unique