Pick the correct statement about marketing research.
A) It is an organized way of gathering and analyzing information marketing managers need.
B) It involves a wide range of techniques including Internet search, customer surveys, and more.
C) It is a department in most small companies.
D) It is only needed by producers who have long channels of distribution.
E) It is not considered an alternative to a marketing information system.

Question

Quizplus · Accepted Answer

Marketing research involves a wide range of techniques including Internet searches, customer surveys, experiments, direct observation of customers, and many more.

Pick the Correct Statement About Marketing Research