The scientific method
A) rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
B) shows that every marketing research project should have five steps.
C) is an orderly and objective approach to judging how good an idea really is.
D) recognizes that statistical analysis provides the only basis for rejecting an hypothesis.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

The scientific method is an orderly and objective approach to evaluating an idea or hypothesis. It involves steps such as observation, hypothesis testing, data analysis, and conclusion drawing. It is a structured and systematic way of conducting research and making decisions based on empirical evidence, rather than just making educated guesses. However, the scientific method does not necessarily require five steps, and statistical analysis is not the only way to test hypotheses.

The Scientific Method