Question 1

All of the following question types are asked of the survey participant except _____.
A) classification questions
B) target questions
C) supervisory questions
D) administrative questions
E) disguised questions

Accepted Answer

D

Question 2

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect)and "Do you think soft drinks are readily available when you want to buy them?" (Correct)are examples of situations that pertain to _____.
A) avoiding leading questions
B) avoiding biased words
C) presuming knowledge
D) ensuring the right frame of reference
E) providing time for thought

Accepted Answer

The situation pertains to ensuring the right frame of reference because the incorrect question assumes that the issue is with the distribution of soft drinks, while the correct question acknowledges that the issue is with availability when the customer wants to buy them. By phrasing the question in this way, the frame of reference is centered on the customer's experience, which is the most relevant perspective.

Question 3

A(n)_____ describes how the analysis will be structured once the data have been collected.
A) dummy table
B) analysis table
C) analysis flowchart
D) dummy variable
E) branching design

Accepted Answer

A dummy table is a tool used in research to outline how data will be analyzed before the actual data collection takes place. It helps in planning the structure of analysis by showing the format and elements that will be included in the final tables or figures, ensuring that the necessary data are collected and appropriately analyzed.

Question 4

Which of the following terms is used to refer to questionnaires used in personal interviews?
A) Administrative questions
B) Interview schedules
C) Moderator guides
D) Survey schedules
E) Interview guides

Accepted Answer

Interview schedules are questionnaires used in personal interviews to guide the conversation and ensure that all necessary information is collected.

Question 5

A study of donor behavior for the Tsunami Relief Fund seeks to identify participation from consumers through indirect gifts such as purchasing items of which a portion of proceeds will benefit Tsunami victims.Because such purchases do not record whether an individual made the purchase decision as a form of donation,a survey will be used to identify this behavior.In writing the target questions for the study,the instrument designer should be aware of errors arising from the issue of _____.
A) precision
B) time for though
C) sensitive information
D) recall and memory decay
E) presumed knowledge

Accepted Answer

The answer of A study of donor behavior for the...

Question 6

What type of question seeks to group participants' answers so that patterns can be revealed and studied?
A) Classification questions
B) Target questions
C) Supervisory questions
D) Administrative questions
E) Disguised questions

Accepted Answer

Classification questions seek to group participants' answers so that patterns can be revealed and studied. They are designed to gather information about participants' characteristics, opinions, attitudes, or behaviors and categorize them into different groups based on their responses.

Question 7

What type of questions identifies the participant,interviewer,interview location,and conditions?
A) classification questions
B) Target questions
C) Administrative questions
D) Structured questions
E) Supervisory questions

Accepted Answer

Administrative questions are used to obtain basic information about the participant, interviewer, interview location, and conditions. These questions set the context for the interview and provide necessary logistical information.

Question 8

In a question related to approval of President George W.Bush's plan to save social security,the interviewer asks,"Don't you agree that something must be done to save social security?" This question suffers from _____.
A) sensitive information
B) double-barreled question
C) biased wording
D) frame of reference
E) recall and memory decay

Accepted Answer

The question uses biased wording by suggesting that action is necessary, which may lead respondents to agree with the statement regardless of their true opinion.

Question 9

In which of the following situations should a study's objective be disguised?
A) When the study's objective is unlikely to affect the participants' responses
B) When requesting willingly shared, conscious-level information
C) When requesting reluctantly shared, conscious-level information
D) When requesting knowable, conscious-level information
E) When requesting willingly shared, knowable information

Accepted Answer

A study's objective should be disguised when requesting reluctantly shared, conscious-level information. This is because participants may be more likely to provide honest responses if they are not aware of the true purpose of the study. In situations where the information being requested is willingly shared or knowable, there is no need to disguise the study's objective.

Question 10

What type of question seeks to address the investigative questions of a specific study?
A) classification questions
B) Target questions
C) Supervisory questions
D) Administrative questions
E) Disguised questions

Accepted Answer

Investigative questions are specific to a study and are aimed at gathering information about a particular topic or phenomenon. Classification questions are used to group objects or ideas based on similarities, while supervisory questions are focused on managing or overseeing a situation. Administrative questions are concerned with the logistical or practical aspects of a project. Disguised questions are those that are not overtly stated and must be inferred from other information. Target questions are not a commonly recognized type of question. Therefore, the best choice for a question that seeks to address the investigative questions of a specific study would be B) Target questions.

Question 11

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.
A) avoiding leading questions
B) avoiding double-barreled questions
C) choosing shared vocabulary
D) personalizing the questionnaire
E) providing a frame of reference

Accepted Answer

The researcher is concerned with choosing shared vocabulary, which means selecting words for the questionnaire that are commonly understood and have clear meanings, to ensure that respondents interpret questions correctly.

Question 12

All of the following questions must be answered prior to designing a questionnaire except _____.
A) What type of scale is needed to perform the desired analysis to answer the management question?
B) What data collection mode will be used?
C) Should the question be structured, unstructured, or some combination?
D) Should the questioning be disguised or undisguised?
E) How will the results be translated into managerial recommendations?

Accepted Answer

All of the other questions listed are important considerations when designing a questionnaire. However, the question of how the results will be translated into managerial recommendations should come after the questionnaire has been designed and the data has been collected. This question relates to the data analysis and reporting stage of the research process, rather than the questionnaire design stage.

Question 13

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?
A) Precision
B) Frame of reference
C) Time for thought
D) Biased wording
E) Adequate alternatives

Accepted Answer

The answer of Which issue related to the design of...

Question 14

Which of the following types of data are collected using a classification question?
A) Gender
B) Purchase behavior
C) Attitude toward the brand
D) Personality
E) Behavioral intent

Accepted Answer

A classification question is used to classify or categorize respondents into different groups based on a particular characteristic. Gender is a common characteristic used for classification questions. Purchase behavior, attitude toward the brand, personality, and behavioral intent would require other types of questions for data collection, such as rating scales or open-ended questions.

Question 15

A(n)_____ question is one designed to conceal the question's and the study's true purpose.
A) undisguised
B) disguised
C) unstructured
D) structured
E) projective

Accepted Answer

A disguised question is intentionally designed to hide the true purpose of the study. It may be worded in a way that is ambiguous or misleading, or it may be framed within a larger set of questions that are intended to distract participants from the true objective. The other options do not reflect this intent to conceal the true purpose of the study.

Question 16

Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?
A) Should this question be asked?
B) Is the question of proper scope and coverage?
C) Can the participant answer this question as asked?
D) Will the participant willingly answer this question as asked?
E) What data collection mode will be used?

Accepted Answer

The question about data collection mode is more relevant to the logistics of administering the survey, rather than the actual content and design of the questions themselves. The other questions are more directly related to ensuring that the questions are appropriate and effective.

Question 17

Which of the following statements is not a disadvantage of unstructured questions?
A) Unstructured questions are not suitable for self-administered questionnaires.
B) Coding of responses is costly and time consuming.
C) Unstructured questions tend to be less biasing influence on response than structured questions.
D) Implicitly, unstructured questions give extra weight to respondents who are more articulate.
E) Unstructured questions require the use of content analysis.

Accepted Answer

The statement that unstructured questions tend to be less biasing influence on response than structured questions is actually an advantage of unstructured questions, rather than a disadvantage. The other options all highlight potential drawbacks of using unstructured questions in research.

Question 18

When target questions present the participants with a fixed set of choices,they are _____.
A) unstructured
B) undisguised
C) structured
D) disguised
E) open-ended

Accepted Answer

Structured questions present participants with a fixed set of choices, making it easier for researchers to quantify and analyze the data collected. Unstructured questions allow for open-ended responses, while disguised questions are hidden and not transparent in their intent. Undisguised questions are straightforward and transparent in their intent. Open-ended questions do not present participants with a fixed set of choices.

Question 19

Classification questions seek to _____.
A) identify the participant, interviewer, interview locations, and conditions
B) measure the core investigative questions
C) measure sociological-demographic variables that allow participants' answers to be grouped
D) frame the context of target questions
E) address the primary management issue being studied

Accepted Answer

Classification questions are used to group or classify participants' answers based on sociological-demographic variables such as age, gender, income, and education level. This allows for easier analysis of data and identification of patterns or relationships within subgroups. Therefore, option C is the correct choice.

Question 20

Which of the following goals should a good survey instrument accomplish?
A) Encourage each participant to provide accurate responses
B) Encourage participants to be succinct in their responses
C) Encourage participants to answer only those questions they are comfortable answering
D) Encourage participants to end the survey when they feel they have contributed enough information
E) Ask as much as possible from the respondents

Accepted Answer

A good survey instrument should aim to encourage each participant to provide accurate responses in order to ensure the validity and reliability of the results. Encouraging participants to be succinct in their responses is also beneficial for ease of analysis. However, encouraging participants to answer only those questions they are comfortable answering or to end the survey early may result in a biased sample and incomplete data. Asking as much as possible from respondents may also lead to survey fatigue and decreased response rates.

Quiz 13: Questionnaires and Instruments

All of the following question types are asked of the survey participant except _____.

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect) and "Do you think soft drinks are readily available when you want to buy them?" (Correct) are examples of situations that pertain to _____.

A(n) _____ describes how the analysis will be structured once the data have been collected.

Which of the following terms is used to refer to questionnaires used in personal interviews?

What type of question seeks to group participants' answers so that patterns can be revealed and studied?

What type of questions identifies the participant,interviewer,interview location,and conditions?

In a question related to approval of President George W.Bush's plan to save social security,the interviewer asks,"Don't you agree that something must be done to save social security?" This question suffers from _____.

In which of the following situations should a study's objective be disguised?

What type of question seeks to address the investigative questions of a specific study?

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.

All of the following questions must be answered prior to designing a questionnaire except _____.

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?

Which of the following types of data are collected using a classification question?

A(n) _____ question is one designed to conceal the question's and the study's true purpose.

Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?

Which of the following statements is not a disadvantage of unstructured questions?

When target questions present the participants with a fixed set of choices,they are _____.

Classification questions seek to _____.

Which of the following goals should a good survey instrument accomplish?