The stage of sales performance evaluation in the marketing management process will most likely include:
A)Sales forecasting.
B)Setting sales quotas.
C)Determining market potentials.
D)Selecting salespeople.
E)Analyzing sales volume results.

Question

Quizplus · Accepted Answer

The stage of sales performance evaluation involves analyzing sales volume results to determine the effectiveness of the sales team and to identify areas for improvement. Sales forecasting, setting sales quotas, determining market potentials, and selecting salespeople are all important steps in the marketing management process, but they are not specifically related to evaluating sales performance.

The Stage of Sales Performance Evaluation in the Marketing Management