A systematic,comprehensive,periodic review and evaluation of the marketing activities in an organization is called:
A)A marketing information system.
B)The management process.
C)Marketing planning.
D)Marketing cost analysis.
E)A marketing audit.

Question

Quizplus · Accepted Answer

A marketing audit is a process that involves reviewing and analyzing all marketing activities of an organization, including its marketing environment, objectives, strategies, and tactics, to identify opportunities for improvement and ensure that the organization's marketing efforts are effective, efficient, and consistent with its overall goals and objectives. The audit helps companies to identify strengths and weaknesses in their marketing practices and to develop plans to address areas that need improvement. The other options listed are not as comprehensive and systematic as a marketing audit.

A Systematic,comprehensive,periodic Review and Evaluation of the Marketing Activities in an Organization