A total evaluation program in marketing is best described as:
A)The marketing concept.
B)A marketing audit.
C)The management process.
D)Marketing.
E)Management of the sales force.

Question

Quizplus · Accepted Answer

A total evaluation program in marketing is a marketing audit, which is a comprehensive assessment of a company's marketing strategies and activities. It involves analyzing the company's marketing mix (product, price, promotion, and distribution), market research, customer behavior, and competitive environment to identify strengths, weaknesses, opportunities, and threats. A marketing audit provides insights and recommendations for improving the effectiveness and efficiency of a company's marketing efforts.

A Total Evaluation Program in Marketing Is Best Described As