One risk in a functional type of sales organization is that line sales executives and the salespeople may get orders from more than one person.

Question

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In a functional type of sales organization, there are different departments responsible for different aspects of the sales process, such as marketing, customer service, and sales support. Line sales executives and salespeople may receive orders or directions from individuals in each of these departments, leading to potential confusion and conflicting priorities.

One Risk in a Functional Type of Sales Organization Is