In a review of the literature on how allocation decisions are made between advertising and sales promotion,it was concluded that _____ factors play an important role in determining how communication dollars are spent.
A) organizational
B) economic
C) psychological
D) political

Question

Quizplus · Accepted Answer

Organizational factors play an important role in determining how communication dollars are spent. These factors include the company's size, structure, and culture.

In a Review of the Literature on How Allocation Decisions