The objective and task method is most difficult to utilize when:
A) the product to be promoted is intangible and in the maturity stage of its product life cycle
B) a service is being promoted
C) the product to be promoted is a cash cow
D) the product to be promoted is new to the market

Question

Quizplus · Accepted Answer

The objective and task method is challenging to use for new products because it requires setting clear objectives and estimating the costs of tasks needed to achieve them, which is difficult without historical data or benchmarks.

The Objective and Task Method Is Most Difficult to Utilize