The _____ method budgetary allocation method is designed to promote stability and minimize marketing warfare as well as taking advantage of the collective wisdom of the industry.
A) percentage of sales
B) arbitrary allocation
C) objective and task
D) competitive parity

Question

Quizplus · Accepted Answer

The competitive parity method is designed to allocate budgets based on what competitors are spending, promoting stability and minimizing marketing warfare. It also takes advantage of the collective wisdom of the industry as a whole. The other methods listed have different purposes and focus on different aspects of budget allocation.

The _____ Method Budgetary Allocation Method Is Designed to Promote