All of the following may result in additional costs for a magazine advertisement EXCEPT:
A) four-colour illustrations
B) bleed pages
C) large volume purchases of advertising space in the same magazine
D) gatefolds
Correct Answer:
Verified
Q21: Most major publications are audited by _.
A)
Q22: One of the primary advantages of using
Q23: Selectivity,reproduction quality,creative flexibility,and prestige are all potential
Q24: The cost of advertising space in magazines
Q25: _ describes a situation where a primary
Q27: _ provides media planners with reliable figures
Q28: The primary research method of the PMB
Q29: Which of the following would NOT affect
Q30: Which of the following statements about the
Q31: Many business magazines are sent free to
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