_____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places.
A) Primary readership
B) Guaranteed readership
C) Pass-along readership
D) Total readership

Question

Quizplus · Accepted Answer

Pass-along readership refers to the number of people who read a publication beyond the primary subscriber or purchaser. This includes individuals who borrow or share the magazine, as well as those who read it in public places like waiting rooms or libraries.

_____ Describes a Situation Where a Primary Subscriber or Purchaser