The cost of advertising space in magazines is primarily a function of:
A) the size of the advertisement
B) the ad's position in the magazine
C) the frequency of ad insertions
D) the circulation of the publication

Question

Quizplus · Accepted Answer

The cost of advertising space in magazines is primarily determined by the circulation of the publication. The higher the circulation, the more expensive the advertisement space. While the size of the advertisement, the ad's position in the magazine, and the frequency of ad insertions may also have an impact on the cost, they are ultimately dependent on the circulation.

The Cost of Advertising Space in Magazines Is Primarily a Function