What are the two primary objectives of advertising in outdoor,transit,and place-based media?
A) brand awareness and brand purchase intention
B) brand awareness and brand attitude
C) category need and purchase facilitation
D) category need and brand purchase intention
E) brand attitude and brand purchase intention

Question

Quizplus · Accepted Answer

Outdoor, transit, and place-based media primarily aim to increase brand awareness and influence brand purchase intention by reaching consumers in various environments and encouraging them to consider and buy the brand.

What Are the Two Primary Objectives of Advertising in Outdoor,transit,and