Two Visa decals which were placed on the front window on a travel agency where Toula worked in My Big Fat Greek Wedding is an example of:
A) specialty advertising
B) promotional products marketing
C) product placement
D) sales promotion

Question

Quizplus · Accepted Answer

The Visa decals on the front window of the travel agency are an example of product placement, which is a marketing technique in which a brand's products or services are featured prominently within a film or TV show. In this case, Visa is being promoted through its placement in the movie My Big Fat Greek Wedding. Specialty advertising (A) and promotional products marketing (B) typically involve the distribution of branded merchandise to consumers, while sales promotion (D) involves short-term tactics used by marketers to boost sales of a product or service.

Two Visa Decals Which Were Placed on the Front Window