The use of Nike shoes in the movie "Forrest Gump" and the appearance of the Marriott Hotel logo in the movie "True Lies" are both examples of:
A) product placement
B) specialty advertising
C) transactional advertising
D) free-form marketing

Question

Quizplus · Accepted Answer

Product placement involves strategically placing a brand or product within a movie or TV show in order to promote it. The use of Nike shoes in "Forrest Gump" and the appearance of the Marriott Hotel logo in "True Lies" are both clear examples of product placement. Specialty advertising, transactional advertising, and free-form marketing are not applicable in these situations.

The Use of Nike Shoes in the Movie "Forrest Gump